Strategic Product Acceleration

My signature product development framework

In fast-moving product environments, teams often jump to solutions without true alignment or deep understanding of the customer.

My aim: help bridge the gap of misalignment and customer assumptions by combining cutting-edge strategy frameworks with grounded customer understanding.

Often, teams aren’t willing to put in the proper time to align, identify, iterate and test valid, innovative ideas. This framework emerged from my experience facilitating workshops and research across diverse teams, and realizing that understanding and alignment before ideation is often a missing piece.

My custom 4-part approach to aligning product vision and testing it fast, without sacrificing quality and depth.

What is it?

Why this framework?

  • Faster and greater clarity  

  • Fewer wasted cycles  

  • A product strategy everyone understands, is aligned on—and invested in

The outcome?


Before any workshop, I speak to stakeholders across the org, from product managers to designers to engineers (and more!).  

The goal is not just to gather input, but to ‘map the landscape of assumptions’:  

  • What’s their background and role in the project?

  • Where do visions align?  

  • Where do they conflict?  

  • What perspectives are being overlooked?

This step reveals where the work begins, and creates trust before alignment.

4-Phases

Phase 1: Stakeholder interviews

Co-developed by Jake Knapp and John Zeratsky (Click book), the brand new Foundation Sprint helps us align around a ‘Founding Hypothesis’: the team’s ‘best guess’ on the customer and problem space that guides every decision moving forward.

In my approach, I guide teams to define:  

  • What we believe is ‘the problem’ this product is solving

  • What will make it differentiated in the market  

  • Which lens we’ll prioritize (customer, ease, money, scale)  

A starting point, north star, for experimentation and validation.

Phase 2: Foundation Sprint

Phases 3 & 4: Design Sprint with Persona Exercises and testing with users

Once the hypothesis is set, we move into Design Sprint(s) to validate direction. Sometimes it takes one, sometimes more. Each sprint involves exercises designed to effectively direct the team in ideating, prototyping, and testing with real users. This allows us to pressure test the founding hypothesis, then refine based on real-world feedback, using a tailored ‘scorecard’ each time.

I add a variety of customized persona and empathy mapping exercises, to ensure our stakeholders understand the customer on a deeper level.